The type of glass your business serves the customer with can increase the revenue your restaurant receives.

The restaurant business is beginning to feel the effect of an economy that is beginning to pick up steam. This is great news for businesses that have survived this far and were not sure if they were going to make it. Many restaurants did not make it through the deep, long, and depressed economy. The restaurant owners that did make it through the economic slowdown are preparing and looking forward to better days when their restaurants will again be full of customers.

Tough economic times will help or force many business to think about how they can run their business better. Squeezing a little more profit or reducing expenses without sacrificing quality is tough for any owner.

The information you can find on the internet about surviving and building is beyond any one’s capability to read it all. While the information maybe repetitive the main theme is to spend money to make more money. Advertising is a medium to let your previous customers and your new customers know that you are open and serve quality food and drink. Lowering price to compete with other food and drink establishments may bring more customers to your business.

All these solutions to increase revenue are associated with your business taking more risk by spending money and wishing for great results to keep your restaurant from failing.

There is another way for any restaurant to increase revenue without having to sacrifice quality or spend more money. The glass ware your business will use to serve beverages to your customer is the equivalent to a magazine, newspaper or reader board. Every magazine, newspaper or reader board is supported by advertising. Glass ware can be treated the same way as the other mediums, Revenue can be generated by using the proper glass ware. Business have been paying big dollars for an opportunity to reach the masses to have their message seen through various types of media. Internet, radio, television, print are all generating revenue from various businesses that hope to gain new customers. Restaurants can participate in this new stream of revenue in a way the other mediums can not. Your business has a captive local audience for up to 30 minutes at a time.

Glass ware advertising can be your next source to increase your revenue stream without incurring additional expenses.

By Thais Henderson

When you are trying to open a restaurant it is easy to get lost in all the confusion. You spend your days haggling with vendors, chasing down contractors, planning menus, screening employees, and the list goes on. At times it will seem like it will never get done. With all of that going on it is easy to forget the most important element, your guest.. When you are trying to open a restaurant you need to keep the five senses in mind for the sake of your guest.

When we are still young we all learn about the five senses. They are all the ways we interpret our environment. They include what we see, what we hear, what we smell, what we taste, and what we feel. If it makes it easier just think of eyes, ears, nose, mouth, and hands. Your future guest will use all five of these senses to experience your restaurant. If you miss just one of them you change the experience.

Think, if you will, of a beautiful restaurant. It has great art and perfect lighting. The music sets just the right mood and the sea bass is to die for The chairs are sturdy and the silverware of a heavy gauge. The place, however, smells like a barn. Maybe it smells wonderful but instead of great art you see holes in the sheet rock. You can put dinner back into the beautiful restaurant but dinner is served with plastic utensils. If you just miss one of the senses all your other effort could be for nothing. People will not be coming back.

This does not mean you need to strive to be snobbish, it simply means there is a time and place for every type of dining. If you are eating at a road side BBQ place with inexpensive but flavorful food you are not going to be surprised or even mind a plastic fork. A spork might even be in order. A country bar with a sawdust floor can be fun but bread crumbs on the carpet in fine dinning are a distraction.

When you start to open a restaurant you are going to quickly learn that few things are universal. Every one is different and try to appeal to different people. What is universal, however, is that every person that walks through the door will get there perceptions through the five senses. The chance are low that you considered all 5 at the concepts inception but it is time to do that now. The five senses are crucial to your success.

The layout of the restaurant is one of the most important aspects of this industry. This will determine the atmosphere and your restaurant’s character. The challenge is even greater if you are just a beginning restaurateur and you are working from scratch.

So, to guide you with what you can do with your restaurant, here are a few layout ideas.

Determine the size. You will be taking into account the size of your restaurant. This is where all of your plans will begin with. Make sure that you have enough space for all of the things that you are planning to make.

If the area is too big, use bigger furniture that will occupy as much space as they can. If the area is too small for what you have planned, less bulky furniture will be your solution. You can also add mirrors that will give the illusion that the area is larger than it really is.

Arrangement. Once you already have the furniture that you want to use, plus you also have an idea of what your space would look like when it is finalized, you can now plan the arrangements of these furniture.

When you are beginning from the building plans itself, you have more liberty to choose where you want to place the kitchen, where the dining areas should be, etc. But if you already have a space that you are going to work with, design the layout in a way that you are prioritizing functionality and traffic in your institution.

This principle will not only apply to the dining area but to the kitchen, in your cashier’s corner, or other parts of your restaurant that you might want to have.

Think customer comfort. Even if you know you lack space and you can benefit financially from a few more tables, do not push the issue when it will compromise your customer’s comfort. Any customer would not want to sit near the kitchen where the staff would be very busy. None would also want to be located near the comfort room. So, the best that you can do is to avoid placing tables near those areas.

Also make sure that you have just the right temperature in your place. When it is cold outside, customers would want to be warm and comfy inside. And when you are in the summer months, make sure that you have your air conditioning system working when it gets too hot to be considered comfortable.

Lighting is crucial. This aspect can make or break the atmosphere. You can control lighting to be able to set the mood that you want to have. Some use natural light at daytime then only turn on their lamps when it gets dark.

Don’t overdo it. When you have thought of a theme for your restaurant, stick to that. Most customers come there to eat. But, another indicator that can affect their decision to come there at that certain restaurant, aside from the food is the ambiance.

So, invest time and effort in thinking about what design would be good for your theme. Would there be a need for you to use accessories? Do you need personalized and unique items?

The primary focus of restaurants, hotels, clubs, pubs and bars is to build rapport with customers, in order to create repeat and regular customers.

Since the turn of the century (wow that sounds like a long time ago) the focus of this rapport, this relationship building, has shifted. Front of house and face to face activity has and will always have top billing, but it now has a companion.

What we have now, in addition, is the opportunity to extend our connections and interactions with our customers. No longer is it a case of out of sight out of mind.

The majority of our customers, regardless of age or demographics, are now connected on the internet and social media, with their friends. We have the opportunity to join them and extend our relationship building activity beyond the doors of our establishment.

By becoming connected with social media sites like Facebook, we are able to communicate directly with our customers and potential customers. The ability to track conversations that mention our business is also a great advantage that was not previously available to us.

In the past negative word of mouth rarely reached our ears. Nowadays it is more likely to take place on social media sites than over the garden fence. Having the ability to monitor conversations about us allows the opportunity to interact where appropriate.

Having online interaction also allows our customers to get to know more about us. Giving all our staff the opportunity to contribute widens our appeal to our customers.

There is a direct correlation between customer satisfaction and staff satisfaction. By allowing your staff to participate in your social media activity you are giving them a degree of autonomy. You must have guidelines of course but they are very likely to enjoy participating. Such a small thing can improve their job satisfaction and this in turn will lead to improved customer satisfaction.

You can add photos and video to your social media sites to give added interest. People love to see themselves in photographs, so give them the opportunity to post some of their own photos to your site.

Carry out surveys on your site, as a way of getting your customers and potential customers involved. These surveys can be about anything and they can be basic yes/no, I agree/I do not agree surveys or more in-depth.

Give your customers some recipes or cooking tips. Ask them questions and encourage them to engage in discussion.

If we go back to the restaurant front of house activity, we can also utilize this, to encourage the conversation to carry on when the customer has left.

Expressing your involvement in e.g. Facebook could encourage your customers to connect with you there.

Let us say that the average number of connections on Facebook is 120 people. (120 is the average number of Facebook fans per page, according to a recent report) Every time one of your customers connects with you on Facebook then 120 other people (probably of a like mind) see your connection. There is a good chance that a small percentage of those people will check you out, connect to you and then their 120 connections will see you.

If you have 120 fans, then the number of people who see your connection could be 120 x 120 minus duplications. That’s around 14,000 people you are reaching!

Other things to encourage at front of house are: joining your newsletter list; joining your birthday club; joining your VIP list and other connections like Twitter and your blog. So use the opportunity to cross-pollinate your customer relationship building activities. It is in your interests to have communication with your customers through various diverse media

You could rely on a sales rep who wants to sell you some advertising space. They usually make unsubstantiated promises, they don’t know your business, they don’t know your customer profile, they leave you to write the advertisement and they only want to sell the space to earn their commission.

You could learn about marketing and dip your toes in the water to test it.

You could hand the issue over to the staff in the office or the restaurant manager. You could take advice from a professional.

I think you’ll guess that option 1 is not the answer, but it does give us some clues about what we should do. Let’s take those clues one at a time.

Firstly, that they make unsubstantiated claims.

Twenty years ago when yellow pages was the advertising medium of choice, most people assumed they were getting new customers from their display ads. In fact very, very few businesses were actually able to show the returns they got from yellow pages advertising. Unless your staff had asked the customer how they found you, you were unlikely to know, because your customers wouldn’t tell you.

All of your new custom must be track-able to the source of their interest. So key number one is to ask them when they walk through the door. Establish whether they are repeat, regular or new customers straight away and note where they heard about you.

Secondly a sales rep does not know your business, in fact on many occasions; it’s a mystery to most people. You know what your business is and what your goals, vision and aims are. These must be clearly defined and understood by everyone associated with your business as well as projected on to your customers.

Key number two is to set your vision in writing so that everyone can focus on achieving it. Know what you want to aspire to, your dream, your vision and engage everyone around you into helping fulfil those ambitions.

Next the sales rep is probably unable to name your ideal customer profile or which demographic group they belong to. So how can he hope to target your advertising? Most advertising mediums are far too broad in their scope to give value for money to the advertiser.

You know your typical customer, so key number three is to target the ideal marketplace with your marketing and advertising.

If the sales rep for your advertising doesn’t offer a copy-writing service for your advertisements and most don’t, then you will be the one to write your own ads. In one sense this is a good thing because you know who you want to attract and you know what you want to offer them. Key number four is to take some professional advice on how to structure and script your ads, to maximise response and be able to track your returns.

That’s the sales rep dealt with, what about the other 3 options: learn about marketing; passing it to your staff or; taking professional advice.

What to do!

My recommendation is to use a mix of all three. Marketing your restaurant is an involved process; it’s not something to handle lightly.

Getting all your employees involved is a great idea, particularly on the Social Media side of promoting your restaurant. By learning some marketing skills yourself (there are plenty of resources online) and testing various ideas you will begin to understand the complexities. It will also put you in the habit of viewing things from a different angle and broadening your perspective. Getting guidance from a professional is great for focussing your attention on where you want to get to.

Spend some time with them explaining where you are, where you want to go and what you are looking to achieve. They will be able to give you a roadmap and the tools to reach your destination.

So that is key number five, be open to your options, get good advice, always be willing to learn and get everyone involved.

Once you have put your strategy together, write it down and display it on your office wall. Refer to it often, keep on track and you will reach your destination.

Good luck and get started right away, by taking action right now

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Publish articles inside article submission sites together with backlinks aimed at your web. You’ll publish these articles upon websites like these as an e-zinearticles.com, articledirectory.com, isnare.com as well as a huge selection of various other web directories that will recognize, free of charge, articles kind anyone with regards to everything. This is a total waste of time. It’s a total waste of time simply because Yahoo and google gives absolutely no or perhaps hardly any pounds to hyperlinks from these services. Precisely why? Due to the fact you can now publish content material of the quality upon internet websites as well as Yahoo and google already is aware that the product quality could be of no benefit.

Book mark or perhaps post your articles to social bookmarking sites otherwise known as web 2.Zero websites just like Stumbleupon, Delicious, Slashdot as well as a huge selection of other individuals. Much like putting up articles upon article submission sites which can be free of charge as well as you can now accomplish that, Yahoo and google once more provides hardly any benefit to hyperlinks from these websites.

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Not only do small company and call center masters spending less for the month to month telephone costs, but there is also considerable cost benefits found in hosted pbx phone techniques since the set up prices are small. Simply because hosted pbx phone performs using your broadband internet broadband relationship, there is hardly any further products essential to create a hosted pbx phone system work nicely for both you and your small company. If your small business is a phone call centre then you might need to buy a PBX phone for each of your respective workers, but you shouldn’t have to achieve this by simply moving over to hosted pbx. If you want you may choose to takes place old the radio with a new hosted pbx solutions. All that’s needed is are hosted pbx phone plugs to generate your old phones suitable for then new hosted pbx of VoIP program.

Hosted pbx and VoIP telephone systems tend to be more reputable than your old telephone program simply because hosted pbx is largely automated. Owning an automated phone system means standardizing your contacting etiquette and getting rid of the factors of man blunder. By way of example, unlike having a phone owner reply the telephone at your corporation, a hosted pbx or VoIP program would undertake it. A hosted pbx phone system doesn’t require any ill nights or trip time. A hosted pbx phone system can reply the telephone 1 day a day and so on week-ends. A hosted pbx phone system won’t erroneously say goodbye on clients or exchange the crooks to an unacceptable off shoot. A hosted pbx telephone service is friendly and professional 100Per-cent of the time. You will get this type of superb program from a hosted pbx phone, but you wouldn’t have this reputable program from a old phone system.

These reasons over will be the reasons why why small businesses proprietors are moving over to hosted pbx and VoIP telephone systems. And because you have discovered by reading this write-up, you’ll find really no reasons why you ought to stick with your old analog landline telephone supplier. Hosted pbx and VoIP telephone systems just can make great enterprise sense.

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The primary valid reason is to get leads. This is crucial for many folks and not as vital to other people, but it is however a thing you should think about.

Another reason why you might want to take into account telemarketing is studies. This valid reason could possibly hint the weighing machines for you due to the fact that conducting studies with potential prospects offers understanding about what items or services they are searching for.

One final merchandise you must take into account is scheduled appointments . Ok, i am going to make clear. Qualified appointments are essential to growing revenue.

As you have seen, there are numerous why you should take into account telemarketing, there are a lot over those currently reported. Once you’ve had some time and energy to take it into consideration, if you believe you choose to take into account telemarketing, take a look at our telemarketing services web site. It’s all of the information you will need so that you can begin.